Why Bloomberry is a better Wappalyzer alternative
Thinking about switching from Wappalyzer? Here's a detailed comparison to help you decide which platform fits your needs.
Summary
Choose Wappalyzer if you just need to identify companies who use popular frontend technologies. Choose Bloomberry if you need to identify companies who use enterprise technologies and non-frontend products (such as CRMs, security tools, DevOps, AI products) plus real-time alerts when companies adopt, churn, or approach renewal.
Feature Comparison
| Bloomberry | Wappalyzer | |
|---|---|---|
| 📊 Technology Coverage | Web technologies + 1,200+ non-web B2B products (CRMs, ERPs, cybersecurity, DevOps, AI tools, etc.) | Frontend web technologies only (CMSs, JavaScript frameworks, analytics, ecommerce) |
| ⏱️ Data Refresh Speed | Real-time updates on technology adoption and churn | Periodic crawls with varying refresh rates |
| 🔔 Automated Alerts | Email & Slack notifications for new customers, churn events, and upcoming renewals | No alerting capabilities |
| 🔧 Newer Technologies | Tracks emerging B2B tools and platforms actively | Slower to add newer technologies to their detection library |
| 🎯 Churn Detection | Identifies when subscriptions end, even if scripts remain on the page | Only detects script removal, missing inactive or cancelled accounts |
| 🔌 Access Method | Web dashboard + REST API + Slack/Email alerts | Browser extension + API + Web dashboard |
| 💼 Best For | Sales teams targeting companies based on full tech stack + timing of tech changes | Developers and marketers researching individual website tech stacks |
Key Differences Explained
1. Technology Coverage: Web vs. Non-Web
Wappalyzer specializes in frontend web technologies. It's great for spotting React, WordPress, or Google Analytics on a website. But if you need data on backend systems, ERPs, or other non-web products, Wappalyzer can't help. For example, search for Acumatica (a popular cloud ERP) on Wappalyzer and you'll find nothing. They simply don't track enterprise backend systems.
Bloomberry on the other hand has data on over 1000 companies using Acumatica, as well as recent companies that churned and are approaching renewal as you can see in the screenshot below.
Bloomberry covers 1,200+ products across 180 categories for products Wappalyzer has no coverage in such as Zoom, Microsoft Dynamics, Slack, and other B2B technologies that never show up on websites.
2. Detecting Tech Adoption Earlier
Wappalyzer can only see what's on the public webpage. Most backend products never touch the frontend. And even products that do eventually get embedded (like customer success platforms) often go live internally weeks or months before any tracking script appears on the website.
For example, Eightfold started using Gainsight (a customer success platform) in September. Wappalyzer had no way of knowing because there was nothing new on their website. Bloomberry detected that Eightfold signed up for Gainsight on September 18th. We see the actual adoption, not just the tracking script, giving you a 2-3 month head start (or catching customers Wappalyzer misses entirely).
3. Automated Alerts for Sales Triggers
Knowing that a company uses a technology is useful. Knowing the moment they adopt it, leave it, or are about to renew? That's where deals are won.
Bloomberry's Alerts feature sends notifications to your inbox or Slack channel whenever:
- A new customer signs up for a technology you're tracking (great for competitive displacement or partner outreach)
- A company churns from a product (perfect timing to offer your alternative)
- A renewal is approaching (reach out before the auto-renew locks the budget)
Wappalyzer has no alerting system. You'd need to manually check domains repeatedly, hoping to catch changes.
Example Bloomberry Alert
4. Smarter Churn Detection
Wappalyzer (like most tools) determines product usage by scanning for JavaScript snippets or tracking tags. The problem? Companies routinely cancel subscriptions but never bother removing the code. The tag sits there, dormant, returning errors instead of data.
Wappalyzer sees the tag and reports the product as "in use." But it isn't. The subscription ended. Any sales rep relying on that data is chasing a dead lead. Bloomberry verifies whether the integration is actually functional, not just present. When Shaker.io cancelled Intercom, we flagged it as churned on October 1st while other tools still show them as active.
Wappalyzer wrongly detects Intercom as active for Shaker.io
We correctly detect Intercom as inactive for Shaker.io
6. Coverage of Emerging Technologies
Wappalyzer is slow to add new vendors to their detection library. Unify GTM, for example, has raised millions in VC funding and serves hundreds of customers. Wappalyzer returns zero results. Bloomberry tracks 20-30 new UnifyGTM sign-ups every month, giving you access to prospects that competitors can't see.
When to Choose Each Platform
Choose Bloomberry if you:
- ✓ Need data on non-web B2B technologies
- ✓ Want real-time purchase and churn signals
- ✓ Want alerts when companies adopt, churn, or approach renewal
- ✓ Track emerging B2B tools and platforms
- ✓ Need an API-first approach
Choose Wappalyzer if you:
- ✓ Only need frontend web technology data
- ✓ Are researching individual websites one at a time
- ✓ Want a browser extension for quick lookups
- ✓ Don't need real-time change detection or alerts
Ready to Try Bloomberry?
Get real-time data on 1,200+ B2B technologies. Track purchases, churn, and renewals with automated alerts to your inbox or Slack.
Sign Up For Free →Frequently Asked Questions
Can Bloomberry replace Wappalyzer?
It depends on your use case. If you just need to quickly check what CMS or JavaScript framework a single website uses, Wappalyzer's browser extension is convenient for that. If you need broader B2B technology data, including non-web products and real-time signals, Bloomberry is the better choice.
Does Bloomberry track web technologies too?
Yes, Bloomberry tracks web technologies like advertising platforms (Facebook, Twitter, Reddit), martech (HubSpot, Optimizely, VWO), and ecommerce (Shopify, BigCommerce). But our main advantage is covering the full B2B tech stack including CRMs, cybersecurity tools, DevOps platforms, and more.
How do the alerts work?
You configure which technologies and accounts you want to monitor. When we detect a change (new sign-up, churn, or upcoming renewal), we send a notification to your email or Slack channel within hours. No manual checking needed.
How does Bloomberry detect technologies that aren't visible on websites?
We use proprietary detection methods that go beyond web scraping. This lets us identify B2B product usage that traditional tools miss entirely, often weeks or months before any public signals appear.
Is Bloomberry more expensive than Wappalyzer?
Bloomberry offers free access to get started. You can sign up, access the API, and download datasets without a credit card. For pricing on larger usage, contact us directly.