I scraped 20K companies that used a HubSpot agency

Last Updated: April 4, 2026

Most HubSpot agencies target everyone. They blast outreach emails to anyone who moves. But surely, not every company is a good fit, right? To find out, I decided to look at hard data to what companies actually hire a HubSpot agency.

I decided to scrape every review (since Day 1) published on the HubSpot Solutions Directory, and cross-referenced each reviewer with the company they worked for, pulling in their technology stack, sector, size, funding stage and country (all taken from their LinkedIn company profiles).

In total, I was able to analyze 19,912 confirmed HubSpot agency customers. This included companies as big as DHL to 3-man bootstrapped startups.

What I found was that the companies that hire HubSpot agencies cluster tightly around certain sectors, a narrow band of company sizes, a specific moment in their funding journey, and a concentrated set of geographies. There are also clear signals in which HubSpot products (and non-HubSpot ones) most of them are likely to use.

Some of this might be obvious to some of you, but if you’re interested in knowing what the ‘typical company’ that uses a HubSpot agency is like, read on.

1. What is the typical company size of companies who use Hubspot agencies?

Who hires HubSpot agencies, by company size

% of 19,912 confirmed HubSpot agency customers

Source: Bloomberry.com

The first data point I decided to analyze was the typical company size.

It turns out that 53% of all HubSpot agency customers have fewer than 200 employees. The 11 to 50 band alone accounts for nearly a third of the entire market – more than all other segments combined.

This makes sense when you think about it. A company with 11 to 50 people has outgrown the “one person doing everything in spreadsheets” phase. They have a marketing budget, they just bought HubSpot, and they have no idea how to set it up properly. They’re also not big enough to hire a full marketing ops team.

The 2 to 10 segment is worth noting too – about 13% of the total. These are early stage businesses that just bought HubSpot and need someone to set it up fast. They probably have a small budget and high urgency.

By the time a company hits 500 employees, that window has effectively closed shut. They have internal resources, a RevOps hire, maybe a dedicated HubSpot admin. Very few companies past this stage hire an agency.

Funding stage tells the same story from a different angle. Series A and B companies are 4.3x and 4.7x more likely to hire a HubSpot agency than the average HubSpot user. These companies have just raised, they have a mandate to grow, and they do not yet have a full marketing team in place.

Pre-seed companies barely register at 1.1x. The budget is not there yet. Post-IPO companies are also low – by that point they have built out their internal teams. The window is firmly Series A to C.

2. What industries are the most (and least) likely to hire a Hubspot agency?

Software Development companies are 2.5x more likely to hire a HubSpot agency than the average HubSpot user. That is not surprising – software companies have the budget, they move fast, and they take marketing seriously.

What is more interesting is what sits just below software. Biotechnology, Machinery Manufacturing, and Medical Equipment all come in above 1.9x more likely than the average Hubspot customer. These are not obvious sectors. When companies in these industries buy HubSpot, they almost always need outside help to make it work.

The least likely chart tells an equally useful story. Government, Retail, Food and Beverage, and Legal Services barely register. If you’re advertising in Linkedin, and have a way to filter them these industries, it wouldn’t be a bad idea to do because so few of them convert.

Marketing Services at 0.19x is somewhat of an amusing stat. These are marketing companies that use HubSpot. They probably are competing with other agencies. Obviously, do not pitch them! Though the handful that do actually hire a Hubspot agency probably need to be name-shamed 🙂

3. What countries are the most (and least) likely to hire a Hubspot agency?

Israel is by far the standout. Nearly one in five (!) HubSpot users there also uses an agency – 4.2x more likely than the average HubSpot user globally. Israel has a dense, fast-moving B2B tech scene, companies are well funded, and the local agency ecosystem has not kept pace with demand.

The Netherlands, Finland and Norway all sit above 2.4x. These are small markets but sophisticated buyers with real budgets. HubSpot has been growing fast across the Nordics and Benelux, but the number of specialist agencies serving those markets is still thin.

Australia and Canada both come in at 2.2x to 2.4x. English-speaking, easy to work with remotely, and clearly underserved relative to demand.

The US sits at 2.2x – still well above average, and obviously the largest market in absolute terms with 6,994 agency customers. But the agency market there is also the most competitive. The countries above it on this list are less saturated.

France and Germany, despite being HubSpot’s two largest European markets, sit at the bottom of this list at 1.5x and 1.6x. Both have large HubSpot user bases but companies there seem more likely to go it alone or use local generalist agencies rather than specialist HubSpot partners.

4. What are the fastest growing markets (country)?

For this one we looked at the volume ofHubspot agency reviews coming from companies in each country, per year, from 2020 to 2025.

To compare countries fairly we used CAGR (compound annual growth rate). CAGR is just a way of expressing average yearly growth as a single number. If a country had 10 reviews in 2020 and 100 in 2025, it grew 10x over 5 years, which works out to roughly 58% per year. Think of it like a speedometer.

The US is still the biggest market by a distance. 1,894 reviews in 2025, up from just 234 in 2020. But when you look at growth rate rather than raw volume, the more interesting stories are elsewhere.

Singapore leads at 94.7%, though from a small base. What is notable is the growth has been consistent. It did not just spike once, it has compounded steadily since 2021. For a market that already over-indexes heavily for agency adoption, that is a meaningful signal.

France and Poland are the two biggest surprises. France at 67.6% is growing nearly as fast as Singapore but from a much larger base, 238 reviews in 2025. HubSpot has been pushing hard into the French market and the agency ecosystem is clearly following. Poland at 69.6% is similar, small but accelerating consistently since 2020.

Sweden at 60.8% and Australia at 57.8% round out the fast growers. Both are markets we already flagged as high agency adoption, so they are not just big, they are getting bigger.

The UK and Germany are steady rather than spectacular, both in the 40-45% range, which is solid for markets that are already well established.

Canada is the slowest of the English-speaking markets at 33.4%, and 2025 actually saw a slight dip.

5. What are the fastest growing sectors?

Next, I looked at how the volume of reviews from each sector has grown year over year from 2020 to 2025, and calculated the CAGR for sectors with at least 100 reviews in 2025 to filter out small bases.

Hospitals and Health Care leads at 70.6% per year. It had just 7 reviews in 2020 and reached 101 by 2025. Healthcare companies are adopting HubSpot faster than almost any other sector and they consistently need agency help to do it. Very few agencies specialize here, which makes it one of the more interesting niches in this entire dataset.

Construction at 62.2% and Financial Services at 59.2% are also growing fast from meaningful bases. Construction in particular is a sector most agencies would not think to target, but the numbers have been consistent and accelerating since 2021.

At the other end, Software Development and IT Services are the slowest growers despite being the biggest sectors in absolute volume. The agency market there is definitely maturing.

6. What Hubspot products/features are agency customers most likely to use?

Content Hub has the highest agency dependency rate of any HubSpot product. One in eight Content Hub users also uses a HubSpot agency. It is a complex product – websites, landing pages, CMS configuration – and most companies that buy it quickly realize they need specialist help to get value from it.

Service Hub is second at 10.2%. Companies buying Service Hub are usually trying to consolidate their support and ticketing into HubSpot. That is a serious implementation project and it almost always needs outside expertise.

Marketing Hub sits at 8.2% – last on this list but still the backbone of the agency market in absolute numbers. 8,856 of the 19,912 agency customers have it. It is what most agencies are actually hired to implement and run.

The practical takeaway is that Content Hub and Service Hub users are your highest-conversion prospects. They have bought a complex product, they know they need help, and the data shows they hire agencies at a higher rate than anyone else.

7. What non Hubspot products/features are agency customers most likely to use?

If you do any outbound prospecting, this chart is probably the most actionable thing in this entire post.

ZoomInfo stands out at 5.5% – more than any other tool on this list. ZoomInfo is not cheap and nobody accidentally buys it. Companies that have it are running serious B2B demand gen, they have a real sales and marketing budget, and they are the kind of operation that invests in outside help.

LinkedIn Ads at 3.3% is second. Again, not a cheap or casual purchase. A company running LinkedIn Ads is B2B, growth-focused, and already spending money on paid demand gen. They are a natural fit for a HubSpot agency.

Wistia at 2.7% and HotJar at 2.6% point to companies that are serious about content and conversion respectively. Companies that have them are invested in making their marketing actually work.

At the bottom, Facebook Ads, Google Tag Manager and Google Analytics are basically noise. They are so widespread that having them tells you almost nothing about whether a company will hire an agency.

The practical application here is straightforward. If you have access to technographic data (Hint: Bloomberry can help 🙂 — filtering your prospect list for ZoomInfo and LinkedIn Ads will give you a significantly higher quality pool than targeting HubSpot users broadly.

Conclusion & Key Takeways

Most of what we found here is not specific to HubSpot. The ICP signals, the sector patterns, the funding stage sweet spot, the country growth trends – a lot of this probably applies to any B2B marketing or sales agency, regardless of the tools you sell. Companies with 11 to 200 employees at Series A or B, in software, financial services or healthcare, running LinkedIn Ads and ZoomInfo are just good agency clients.

What is specific to HubSpot is the product mix story. Content Hub and Service Hub users having the highest agency dependency rates tells you something about where the complexity lives in the platform. If you are a HubSpot agency and you are not building expertise there, you are leaving the highest-conversion prospects to someone else.

The ideal HubSpot agency customer is a B2B software or financial services company with 11 to 200 employees, somewhere between Seed and Series B, running LinkedIn Ads, probably in the US, UK, Netherlands or Australia. Though Israel, Singapore, France and Poland are growing fast and remain underserved.

If you do outbound prospecting, ZoomInfo in a prospect’s tech stack is the single strongest signal in this dataset.

If you are thinking about a niche, Hospitals and Health Care, Construction and Financial Services are the three fastest growing sectors with meaningful volume. Very few agencies are positioning specifically for any of them.

And if you are spending time pitching enterprise companies, government, retail or food and beverage, the data suggests you are making life harder than it needs to be.. so please, stop 🙂

Hopefully for you HubSpot agency owners, this data gives you a clearer picture of where to focus. PS. If you’re looking for a real-time data on companies that just signed up for Hubspot, Bloomberry can help 🙂

A note on methodology

The firmographic data in this analysis (sector, company size, funding stage, country) comes from LinkedIn company profiles. That means we could only include companies that have a LinkedIn presence, which introduces some bias.

Smaller and older companies are less likely to have a LinkedIn profile. Companies in certain regions, particularly emerging markets, are also underrepresented on LinkedIn relative to their actual size. And some sectors, like government and non-profits, tend to have patchier LinkedIn coverage than others.

So take the absolute numbers with a small pinch of salt. The directional findings, which sectors over-index, which funding stages dominate, which countries are growing fastest, should hold up. But if a sector or country is missing or looks smaller than you would expect, it may simply be that companies there are less likely to have a LinkedIn profile rather than less likely to use a HubSpot agency.