Companies that use Olark

Source: Analysis of 100 job postings that mention Olark

My analysis shows that Olark is primarily purchased by mid-level operational leaders managing customer-facing teams. Assistant Directors and managers across customer service, sales, and marketing departments represent the key buying personas, making up roughly 24% of roles mentioning Olark. These leaders are hiring aggressively for frontline staff, indicating they're scaling operations and need reliable chat infrastructure to support growth. Their strategic priorities center on multi-channel customer engagement, with many postings emphasizing the need to handle chat alongside phone, email, and social media.

The day-to-day users are overwhelmingly customer service representatives, customer success specialists, and support teams who field inquiries through live chat as part of their core workflow. I noticed these practitioners are expected to monitor chat continuously, respond quickly to customer questions, and maintain high satisfaction ratings. They use Olark alongside CRM systems like Salesforce and help desk platforms like Zendesk, suggesting it fits into a broader customer service technology stack rather than operating in isolation.

The pain points revolve around providing timely, high-quality support across multiple channels while scaling efficiently. Companies emphasize wanting to "foster candidate relationships and drive applications," "provide excellent service to our patients and providers," and ensure "kepuasan pelanggan" (customer satisfaction). One posting specifically mentions maintaining "strong satisfaction ratings" through chat, while another seeks someone who can "provide a high-level of product knowledge and professionalism via telephone, live chat, and email." These phrases reveal that organizations view chat as critical to customer experience and competitive differentiation.

Source: Analysis of Linkedin bios of 849 companies that use Olark

I noticed that Olark's typical customers are incredibly diverse in industry, but they share a common thread: they're customer-facing businesses that depend heavily on direct communication. These companies span education (like Camp Playland and Hello! Exmouth), healthcare (Hospice of Chattanooga, Renascent), home services (Van Delden Wastewater Systems), real estate (Greybeard Realty, Coastal Properties Group), and specialized manufacturing or distribution. What unites them is that they're selling services or products where trust, guidance, and responsive communication directly impact the sale or customer experience.

These are predominantly mature, established businesses. The majority employ between 11-200 people, with many celebrating decades in business (Rayburn Tours since 1965, Phoenix Specialty since 1907, Gordon Research Conferences since 1931). Very few show venture funding, and when they do, it's modest. They're profitable, stable operations rather than hyper-growth startups. They've likely implemented Olark after years of operating without sophisticated chat tools, not as part of an initial tech stack.

Source: Analysis of tech stacks from 849 companies that use Olark

I noticed that Olark users are clearly marketing and sales-focused companies that prioritize direct customer engagement and conversion optimization. The presence of tools like Pardot, CallRail, and HotJar alongside Olark tells me these companies are running sophisticated lead generation operations where every visitor interaction matters. They're not just collecting leads but actively tracking, nurturing, and converting them through multiple touchpoints.

The pairing of Olark with Pardot is particularly revealing. These companies are using live chat not just for support but as a lead capture mechanism that feeds directly into their marketing automation. When you add CallRail to this mix, it becomes clear they're running multi-channel campaigns where phone calls and chat conversations are both critical conversion paths. The HotJar correlation makes perfect sense too. These teams are watching session recordings and heat maps to understand where visitors get stuck, then using Olark to intervene at those exact moments.

My analysis shows these are marketing-led B2B companies, likely in the growth stage where they've proven their model and are scaling up acquisition. They're investing heavily in understanding and optimizing their funnel. The Google Analytics and Search Console presence confirms they're driving significant organic and paid traffic, while the extremely high Cedar correlation (even with just 12 companies) suggests they may be in industries where compliance or documentation matters. These aren't product-led growth companies waiting for users to self-serve. They're actively engaging visitors before they bounce.