Companies that use Reddit Ads

Source: Analysis of 100 job postings that mention Reddit Ads

My analysis shows that Reddit Ads purchases are driven primarily by marketing leadership, with Marketing Directors, VP and Director-level Growth roles, and Senior Marketing Directors making strategic decisions about platform adoption. These leaders are responsible for multi-million dollar budgets and prioritize new customer acquisition, pipeline generation, and diversification beyond saturated channels like Meta and LinkedIn. They view Reddit as an emerging platform for reaching highly engaged, niche audiences that traditional B2B channels miss.

Day-to-day execution falls overwhelmingly to Performance Marketing Specialists and Digital Marketing Specialists, who comprise 60% of Reddit Ads practitioners. These hands-on operators build campaigns, optimize targeting, conduct A/B testing, manage budgets, and pull performance reports. They work across multiple platforms simultaneously, with Reddit positioned alongside Google Ads, Meta, LinkedIn, and TikTok as part of integrated paid media strategies. The work involves audience research, subreddit identification, creative testing, and conversion tracking across the full funnel.

I noticed recurring themes around experimentation and scale. Companies seek candidates who can "test and experiment with new platforms" and "pioneer new channel opportunities." Multiple postings emphasize "building demand, not just capturing it" and reaching "passionate fan communities" where traditional advertising falls short. The focus on "driving qualified pipeline" and "measurable ROI" reveals that Reddit is valued for performance marketing, not just brand awareness, particularly in B2B SaaS and gaming verticals where community-driven conversations influence purchasing decisions.

Source: Analysis of tech stacks from 22,162 companies that use Reddit Ads

I noticed that companies using Reddit Ads are sophisticated multi-channel digital advertisers running coordinated campaigns across virtually every major social and digital platform. This isn't a company dipping its toes into paid social for the first time. These are organizations that have built comprehensive paid acquisition strategies and are treating Reddit as one piece of a much larger puzzle.

The pairing with Amazon Ads is particularly revealing, showing up 116 times more often than expected. This suggests many Reddit advertisers are either e-commerce businesses themselves or brands selling through Amazon who need upper-funnel awareness before conversion. The extremely high correlation with Snap Ads and TikTok Ads tells me these companies are chasing younger, digitally native audiences across multiple platforms. They're not putting all their budget into Facebook and calling it done. They're going where emerging audiences spend time and testing which channels deliver the best return.

My analysis shows these are clearly marketing-led organizations with substantial ad budgets and dedicated performance marketing teams. You don't run campaigns on six or seven platforms simultaneously without serious resources and sophistication. The presence of LinkedIn Ads alongside consumer platforms like Snap and TikTok suggests either B2B companies diversifying their reach or B2C brands doing employer branding and recruitment in parallel. These companies are likely past the early startup phase and into aggressive growth mode, where they need to scale acquisition beyond their initial successful channels.

Source: Analysis of Linkedin bios of 22,162 companies that use Reddit Ads

I noticed Reddit Ads attracts an incredibly diverse mix of companies, but there's a clear pattern: these are businesses selling directly to consumers or serving specific professional niches. I see everything from book subscription boxes and campervan rentals to telehealth platforms and financial services. What stands out is how many are in transformation or education sectors: SaaS tools, online learning platforms, healthcare services, and consumer brands trying to reach specific communities. Many are either digitally native businesses or traditional companies that have built strong digital channels.

Looking at funding and size, I see a heavy concentration of small to mid-sized companies in growth mode. Most have 11-200 employees, and when funding is disclosed, it's typically seed to Series B stage. There are some outliers like Flexport and Alarm.com, but the majority are past the scrappy startup phase and actively scaling. They have real revenue, established products, and are investing in customer acquisition, but they're not enterprise giants. They're in that critical growth stage where marketing efficiency matters enormously.