Companies that use Realytics

Source: Analysis of tech stacks from 72 companies that use Realytics

I noticed that Realytics users are sophisticated digital advertisers running complex, multi-channel marketing campaigns with a strong emphasis on personalization and optimization. The combination of consent management (Axeptio), A/B testing (AB Tasty), and programmatic advertising platforms (Criteo, AppNexus) tells me these are marketing-led companies that take data compliance seriously while aggressively testing and refining their customer acquisition strategies.

The pairing with AB Tasty is particularly revealing. Companies using Realytics want to measure TV advertising attribution, and AB Tasty allows them to optimize what happens when those TV-driven visitors land on their websites. This suggests a closed-loop approach where they're connecting offline media spend to online conversion optimization. Similarly, Criteo's presence makes sense because these companies are retargeting users across channels, likely trying to recapture audiences who saw their TV ads but didn't convert immediately. The Axeptio correlation shows these companies operate in privacy-conscious markets, probably Europe, where managing consent for all this tracking is mandatory.

My analysis suggests these are mature, marketing-led organizations with substantial advertising budgets spanning both traditional and digital channels. They're likely mid-market to enterprise companies that have graduated beyond basic digital-only campaigns and now need attribution solutions that tie TV spend to web conversions. The presence of multiple programmatic platforms and testing tools indicates they have dedicated marketing operations teams managing complex tech stacks.

Source: Analysis of Linkedin bios of 72 companies that use Realytics

I noticed that Realytics customers span a remarkably wide range of industries, but they share a common thread: they're consumer-facing businesses that need to reach regular people at scale. I see home services companies (IZI by EDF, Murprotec, Repar'stores), health and wellness brands (Perifit, Mium Lab, Supersmart), financial services (BforBank, finfrog), senior care providers (Domitys, Senior Compagnie), and retailers (Alltricks, Cabaia, Aramisauto). These aren't B2B software companies. They sell physical products, services you consume at home, or experiences that improve daily life.

These companies are predominantly in the growth or mature stage. Most list 50 to 500 employees, with several over 1,000. The funding data is sparse, but when present, it shows Series A or B rounds, not seed stage. I see established players like Institut Pasteur (4,529 employees) alongside scaling businesses like Perifit (grew from 2 to 30+ employees in three years). Very few are true startups. They're past product-market fit and investing in customer acquisition.