We detected 599 customers using Rancher. The most common industry is IT Services and IT Consulting (22%) and the most common company size is 11-50 employees (40%). Our methodology involves discovering internal subdomains (e.g., rancher.company.com) and certificate transparency logs.
Note: We can only detect companies who start a self-hosted instance of Rancher on their own servers or cloud infrastructure. We are also unable to detect churned customers for this vendor, only new customers
About Rancher
Rancher provides an open-source container management platform that enables teams to deploy, manage, and secure multiple Kubernetes clusters across any infrastructure through a centralized interface with integrated tools for authentication, access control, and observability.
Transportation, Logistics, Supply Chain and Storage
UZ
N/A
2025-11-26
Showing 1-20 of 599
Market Insights
๐ข Top Industries
IT Services and IT Consulting127 (22%)
Software Development93 (16%)
Technology, Information and Internet55 (10%)
Information Technology & Services32 (6%)
Financial Services23 (4%)
๐ Company Size Distribution
11-50 employees233 (40%)
51-200 employees148 (26%)
201-500 employees65 (11%)
2-10 employees56 (10%)
501-1,000 employees32 (6%)
๐ Who in an organization decides to buy or use Rancher?
Source: Analysis of 100 job postings that mention Rancher
Job titles that mention Rancher
i
Based on an analysis of job titles from postings that mention Rancher.
Job Title
Share
DevOps Engineer/SRE
28%
Director of DevOps/Engineering
22%
Solutions Architect
15%
Cloud Operations Director
12%
My analysis reveals that Rancher purchasing decisions are driven primarily by DevOps and engineering leadership, with Directors of DevOps and Engineering representing 22% of decision makers, alongside Solutions Architects at 15% and Cloud Operations Directors at 12%. These leaders are focused on container orchestration, multi-cloud management, and modernizing legacy infrastructure. Their strategic priorities center on building scalable platforms that support developer velocity while maintaining security and compliance standards.
The day-to-day users are predominantly DevOps Engineers and SREs (28% of roles), along with Platform Engineers (10%) who manage Kubernetes clusters across diverse environments. These practitioners are responsible for provisioning infrastructure, maintaining CI/CD pipelines, implementing monitoring solutions, and ensuring high availability of containerized applications. They work extensively with complementary tools like GitLab, Prometheus, Terraform, and various cloud providers to create end-to-end DevOps toolchains.
The job postings reveal several consistent pain points. Companies seek to deliver "innovative solutions for clients" while managing "complex, multi-faceted software applications" across "geographically distributed development teams." Many emphasize the need to "ensure high availability, scalability, and resilience of production services" and to "automate operations, improve multi-cluster management, and enhance developer workflows." The recurring theme is accelerating cloud transformation while maintaining operational excellence, with organizations specifically looking for expertise in "container-based solutions" and "Kubernetes platform" management to support their digital modernization journeys.
๐ง What other technologies do Rancher customers also use?
Source: Analysis of tech stacks from 599 companies that use Rancher
Commonly Paired Technologies
i
Shows how much more likely Rancher customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Rancher users are clearly running sophisticated, enterprise-grade DevOps operations. The combination of tools tells me these are companies that have embraced cloud-native infrastructure at scale and need serious orchestration, monitoring, and deployment capabilities. This isn't a product-led growth company with a simple deployment pipeline. These are organizations managing complex, multi-environment Kubernetes clusters with mature development practices.
The pairing of Rancher with Argo CD (367x more likely) is particularly revealing because it shows these teams have adopted GitOps principles for deployment automation. They're not manually deploying applications. They're treating infrastructure as code and want declarative, version-controlled deployments. Similarly, the strong presence of Grafana and Kibana together suggests these companies need comprehensive observability across their entire stack, monitoring both metrics and logs. SonarQube appearing 237x more often indicates they're enforcing code quality standards before anything even reaches production. This is a mature CI/CD pipeline with multiple quality gates.
The full stack reveals companies that are likely in growth or mature stages with dedicated platform engineering teams. They're managing significant technical complexity and have the resources to invest in best-in-class tooling. These aren't early-stage startups cobbling together free tools. They're organizations that have hit the point where Kubernetes complexity requires proper management, and they've chosen to standardize on enterprise solutions. The emphasis on monitoring, security scanning, and automated deployments suggests they're likely compliance-conscious, possibly in regulated industries or serving enterprise customers themselves.
๐ฅ What types of companies is most likely to use Rancher?
Source: Analysis of Linkedin bios of 599 companies that use Rancher
Company Characteristics
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Shows how much more likely Rancher customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Seed
16.8x
Industry: Information Technology & Services
14.9x
Industry: Technology, Information and Internet
9.2x
Industry: Software Development
9.1x
Country: BR
8.8x
Country: DE
3.0x
I noticed that Rancher users span an incredibly diverse range of industries, but what unites them is their role as builders and operators of digital infrastructure. These companies are developing software platforms, running cloud-based services, managing complex IT environments, or digitally transforming traditional operations. They include fintech platforms processing payments, healthcare providers delivering telemedicine, e-commerce businesses managing online marketplaces, government agencies modernizing citizen services, and technology consultancies building solutions for enterprise clients. What they share is the need to orchestrate containerized applications at scale.
The stage distribution is revealing. While there are notable early-stage startups with pre-seed or seed funding, the majority appear to be growth-stage companies or established enterprises. Employee counts typically range from 11 to 500, with several organizations employing over 1,000 people. Many describe serving "Fortune 500" clients or managing "thousands" of customers, suggesting they have achieved product-market fit and are scaling operations. The presence of government agencies and large established companies indicates Rancher appeals to mature organizations undertaking modernization initiatives.
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