Companies that use Gong

Source: Analysis of Linkedin bios of 849 companies that use Gong

I noticed that Gong's typical customers are B2B software and technology companies selling complex solutions that require consultative sales processes. These aren't simple transactional businesses. They're companies like Databook helping enterprise sales teams "accelerate revenue growth," Optimove providing "positionless marketing" platforms, and Zylo managing "SaaS portfolios" for major enterprises. Many are selling to other businesses through longer sales cycles where conversation intelligence would be critical.

Most are in the growth stage, not early startups or massive enterprises. The employee counts cluster heavily in the 51-200 range, with funding stages showing Series A through C rounds. I see companies like Crossbeam at Series C with $76M raised and 179 employees, or Canopy at Series C with 293 employees. These are companies that have found product-market fit and are scaling their sales teams rapidly. They need Gong because they're professionalizing sales operations while growing fast.

A salesperson should understand that these customers are experiencing the pain of scaling sales. They've moved past founder-led sales and are building repeatable processes. Their deals are complex enough that conversation quality matters significantly to outcomes. They're data-literate organizations that will actually use Gong's analytics, not just buy it for compliance. They value ROI and will expect Gong to prove its impact on win rates and deal velocity.