We detected 4,107 customers using Calendly, 877 companies that churned or ended their trial, and 122 customers with estimated renewals in the next 3 months. The most common industry is Software Development (18%) and the most common company size is 11-50 employees (43%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We only track companies who install a Calendly scheduling widget on their website
About Calendly
Calendly provides scheduling automation software that eliminates back-and-forth emails by allowing users to share availability links with invitees, who then select a meeting time that's automatically added to calendars.
๐ Who in an organization decides to buy or use Calendly?
Source: Analysis of 100 job postings that mention Calendly
Job titles that mention Calendly
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Based on an analysis of job titles from postings that mention Calendly.
Job Title
Share
Director of Revenue Operations
15%
Head of Business Development
12%
Director of Marketing
10%
Revenue Operations Manager
9%
I noticed that Calendly buyers cluster heavily in revenue-focused operations and growth leadership roles. 15% are Directors of Revenue Operations, 12% are Heads of Business Development, 10% are Directors of Marketing, 9% are Revenue Operations Managers, and 8% are Directors of Growth Marketing. These leaders are responsible for building scalable go-to-market engines and optimizing pipeline generation. Their strategic priorities center on removing friction from revenue processes, improving lead conversion rates, and creating efficient workflows across sales, marketing, and customer success teams.
Day-to-day users span a much wider range, from Business Development Representatives and recruiters to executive assistants and customer success managers. The postings reveal that Calendly supports high-volume scheduling activities like coordinating interviews, booking sales meetings, managing webinars, and arranging client consultations. Individual contributors use it to eliminate scheduling back-and-forth, while operations teams integrate it into their tech stacks alongside Salesforce, HubSpot, and other core systems.
The recurring pain points are clear: companies want to accelerate deal velocity, maximize recruiter efficiency, and create seamless candidate and customer experiences. One posting emphasized the need to optimize quote-to-cash processes and improve forecasting accuracy. Another highlighted driving pipeline visibility and ensuring clean data flow from lead to invoice. A third focused on delivering a world-class customer experience while optimizing clinical team encounters. These organizations see scheduling automation as critical infrastructure for revenue growth and operational excellence.
๐ง What other technologies do Calendly customers also use?
Source: Analysis of tech stacks from 4,107 companies that use Calendly
Commonly Paired Technologies
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Shows how much more likely Calendly customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Calendly users are primarily B2B companies running sophisticated digital sales and marketing operations. The extreme correlation with LinkedIn Ads tells me these aren't consumer businesses. They're targeting other businesses where decision-makers hang out professionally. The prevalence of Webflow suggests these are often nimble, growth-stage companies that prioritize speed and design over traditional enterprise CMS platforms.
The pairing of Calendly with Intercom Widget and Help Center (53x and 51x more likely) is particularly revealing. These companies are clearly focused on conversational engagement, trying to capture interest at the exact moment a prospect has a question. Adding Apollo.io's visitor tracker to this mix shows a complete inbound conversion strategy: identify anonymous visitors, engage them through chat, and seamlessly book meetings. It's a tightly integrated funnel designed to convert website traffic into sales conversations with minimal friction.
My analysis shows these are definitively sales-led organizations, but with a strong product-led growth influence. They're not traditional enterprise sales companies relying solely on cold outreach. Instead, they're generating inbound interest through content and ads, then using their tech stack to accelerate the path from curiosity to booked meeting. The Microsoft Clarity usage suggests they're constantly optimizing this journey, watching exactly how prospects move through their site. These are likely Series A to Series C companies that have found product-market fit and are now scaling their go-to-market motion efficiently.
๐ฅ What types of companies is most likely to use Calendly?
Source: Analysis of Linkedin bios of 4,107 companies that use Calendly
Company Characteristics
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Shows how much more likely Calendly customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Corporate round
43.3x
Funding Stage: Convertible note
42.1x
Funding Stage: Series A
40.6x
Industry: Outsourcing and Offshoring Consulting
25.3x
Industry: Software Development
19.0x
Country: UA
13.2x
I noticed that Calendly's typical users are service-oriented businesses that need to coordinate meetings as a core part of their operations. These aren't manufacturing companies or pure product businesses. They're agencies (marketing, recruiting, IT consulting), professional services (law firms, financial advisors, real estate), healthcare providers, and B2B software companies. What they have in common is that their revenue depends on human conversations: sales calls, client consultations, candidate interviews, patient appointments, and discovery meetings.
These are predominantly small to mid-sized companies in growth mode. The employee counts cluster heavily in the 11-50 and 51-200 ranges. Many are post-revenue but pre-scale, with enough traction to have dedicated teams but not so large that scheduling becomes systematized through enterprise tools. The funded companies show modest seed or Series A rounds (typically $1-6M), suggesting they're past the bootstrapping phase but not yet scaled to enterprise size. Even the older, established companies maintain a growth-oriented, nimble posture in how they present themselves.
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