Companies that use BrainTree

Source: Analysis of Linkedin bios of 471 companies that use BrainTree

I noticed that Braintree's typical customers are overwhelmingly retail and e-commerce businesses selling physical products directly to consumers. These companies run everything from specialty retail stores to online marketplaces. I see apparel retailers like 2CAP and BARCA, home goods sellers like Aquasana and Bushboard, food and beverage companies like Caffè Borbone and Corky's BBQ, and specialty product retailers spanning jewelry, sporting goods, building materials, and consumer electronics. Many operate both physical storefronts and e-commerce sites, reflecting an omnichannel retail strategy.

These are established, mature businesses rather than early-stage startups. The employee counts typically range from 11 to 500, with many in the 50 to 200 range, suggesting stable, mid-market companies. The absence of recent funding rounds for most companies indicates they are profitable, self-sustaining operations rather than venture-backed growth companies. Many mention decades of operation and multiple locations, signaling organizational maturity and proven business models.