We detected 125 customers using ArcGIS and 5 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (20%) and the most common company size is 51-200 employees (32%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We are unable to detect churned customers for this vendor, only new customers
About ArcGIS
ArcGIS provides comprehensive geospatial platform capabilities for creating, managing, analyzing, mapping, and sharing all types of geographic data through desktop, web, and mobile applications. Organizations use it to integrate data through location context, visualize spatial patterns, and make data-driven decisions across industries like government, business, and urban planning.
📊 Who in an organization decides to buy or use ArcGIS?
Source: Analysis of 100 job postings that mention ArcGIS
Job titles that mention ArcGIS
i
Based on an analysis of job titles from postings that mention ArcGIS.
Job Title
Share
Program Manager
23%
Director of Development
10%
Project Manager
9%
Director of Analytics/Data Science
8%
I found that ArcGIS purchasers span leadership and program management roles across government, nonprofits, utilities, and commercial real estate sectors. Program Managers (23%) and Directors of Development (10%) drive purchasing decisions, often focused on infrastructure projects, conservation initiatives, and strategic planning. These buyers prioritize data-driven decision-making, with Directors of Analytics and Data Science (8%) increasingly involved in procurement for organizations seeking to integrate geospatial capabilities into broader data strategies.
Day-to-day users are primarily GIS Analysts and technical specialists (7% of leadership hires) who perform cartographic finishing, feature extraction, spatial analysis, and data management. They support projects ranging from utility network planning and environmental impact assessments to real estate site selection and emergency response. The postings reveal users need proficiency in ArcGIS Desktop, ArcGIS Online, and related ESRI tools for tasks like creating management plans, conducting market analyses, and maintaining geospatial databases.
The core pain point I observed is the need to transform complex spatial data into actionable intelligence quickly. Organizations seek candidates who can provide "clarity, not just answers" and "turn external data into strategic guidance." Multiple postings emphasize "data-driven insights," "best-in-class solutions," and the ability to "simplify technical requirements based on audience." Companies want geospatial capabilities that support faster response times, smarter decisions, and sustainable outcomes across conservation, infrastructure, and community planning initiatives.
🔧 What other technologies do ArcGIS customers also use?
Source: Analysis of tech stacks from 125 companies that use ArcGIS
Commonly Paired Technologies
i
Shows how much more likely ArcGIS customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that ArcGIS users are primarily large, established organizations with sophisticated digital presences and strong governance requirements. The combination of enterprise-grade content delivery (Akamai), advanced tag management (Adobe Dynamic Tag Manager), and compliance tools (Ethics Point) tells me these are mature institutions operating complex web properties at scale, likely government agencies, utilities, or large enterprises with public-facing responsibilities.
The pairing of ArcGIS with Akamai makes perfect sense because geospatial data and mapping applications are incredibly resource-intensive. These organizations need robust CDN infrastructure to deliver interactive maps to potentially millions of users without performance degradation. Similarly, Adobe Dynamic Tag Manager appearing so frequently suggests these companies run complex digital marketing operations across multiple departments and need centralized control over tracking and analytics. The presence of SiteImprove indicates they're not just concerned with marketing performance but also accessibility compliance and content quality, which aligns with public sector mandates.
The full stack reveals these are marketing-led organizations in the sense that they invest heavily in public communication and digital experience, but they're not growth-stage startups chasing viral adoption. They're established entities focused on serving existing stakeholders effectively and maintaining compliance. The appearance of Hootsuite suggests coordinated social media management across multiple teams or departments, while Azure Communication Service points to Microsoft ecosystem adoption, common in enterprise and government settings.
👥 What types of companies is most likely to use ArcGIS?
Source: Analysis of Linkedin bios of 125 companies that use ArcGIS
Company Characteristics
i
Shows how much more likely ArcGIS customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Government Administration
52.2x
Industry: IT Services and IT Consulting
17.9x
Company Size: 51-200
6.7x
Country: US
2.5x
Company Size: 11-50
1.4x
I noticed that ArcGIS customers are fundamentally organizations that manage physical territory and infrastructure. They're not building software products or selling consumer goods. Instead, they operate water systems, manage public lands, plan transportation networks, oversee utilities, and make decisions about where things should go in the physical world. City governments maintain roads and serve residents. Environmental groups protect ecosystems. Engineering firms design infrastructure projects. Utilities distribute electricity and water across geographic service areas.
These are decidedly mature, established entities. The employee counts skew heavily toward 50-500+ people, with many government bodies employing thousands. Multiple organizations mention operating "since" dates from the 1960s, 1980s, or earlier. Several describe themselves as "leaders" in their space. I saw only two early-stage companies with recent funding rounds (Well Water Finders and 60Hertz Energy), while the vast majority are stable institutions with no venture funding listed at all. This isn't a startup ecosystem.
Alternatives and Competitors to ArcGIS
Explore vendors that are alternatives in this category