Companies that use Amazon Ads

Source: Analysis of 100 job postings that mention Amazon Ads

My analysis shows that Amazon Ads buyers span multiple departments, with 50% of roles in leadership positions (directors, VPs, heads of departments) and 50% in individual contributor roles. Marketing directors represent 14% of positions, while performance marketing specialists account for 11%. The buyer profile includes e-commerce directors managing marketplace strategy, brand marketing leaders driving retail media programs, and client services executives at agencies. Their strategic priorities focus heavily on profitable growth, with repeated emphasis on metrics like ROAS, TACoS, and MER rather than vanity metrics.

The day-to-day users are performance marketers, Amazon specialists, and digital advertising managers who operate within platforms like Amazon DSP, Sponsored Products, and Amazon Marketing Cloud. They optimize campaigns across search, display, and video formats, manage product feeds and content, conduct A/B testing, and coordinate with cross-functional teams. Many roles require expertise in third-party tools like Pacvue, Helium 10, and Perpetua for automation and analysis.

The pain points center on scaling profitability and building sophisticated measurement capabilities. Companies seek candidates who can "drive measurable business outcomes" and "translate data into actionable recommendations." One posting emphasizes the need to "balance top line success with bottom line profitability," while another seeks someone to "improve business performance" rather than just manage campaigns. The recurring theme is moving from tactical execution to strategic, data-informed growth that connects retail media to broader business goals.

Source: Analysis of tech stacks from 16,838 companies that use Amazon Ads

I noticed something striking about companies using Amazon Ads: they're running sophisticated, multi-platform digital advertising campaigns across virtually every major social and programmatic channel. The presence of Snap, TikTok, Reddit, Twitter, and Spotify ads together tells me these are companies treating digital advertising as a core growth channel, not just an experiment. They're likely direct-to-consumer brands or e-commerce businesses that need to reach customers wherever they spend time online.

The pairing of Amazon Ads with TikTok and Snap Ads is particularly revealing. These companies are clearly targeting younger, mobile-first audiences and using Amazon as their conversion platform. They're building awareness on social channels where users discover products, then capturing purchase intent on Amazon where buying friction is lowest. The strong correlation with TheTradeDesk suggests even more sophistication, as these companies are using programmatic advertising to retarget and build custom audiences across the web. Adding Spotify into the mix shows they're thinking about audio environments and creating truly omnichannel experiences.

The full stack reveals these are definitively marketing-led organizations, likely in growth or scale-up stages where customer acquisition is the primary focus. They're not relying on organic traffic or sales teams. Instead, they're investing heavily in paid media across premium channels, which requires serious advertising budgets and analytics capabilities. These companies understand attribution, likely have dedicated performance marketing teams, and treat advertising spend as their main growth lever.

Source: Analysis of Linkedin bios of 16,838 companies that use Amazon Ads

I noticed that Amazon Ads attracts an incredibly diverse mix of companies that span almost every consumer-facing category imaginable. These aren't just e-commerce pure plays. I'm seeing healthcare providers like OrthoNebraska, financial institutions like Mountain America Credit Union and Nickel, entertainment venues like Medieval Times and Blue Man Group, retailers ranging from QuikTrip convenience stores to Cohen's Fashion Optical, and specialty service providers from plumbing companies to law firms. What unites them is a direct relationship with consumers and a need to reach people who are actively shopping or making decisions.

The maturity spectrum here is striking. I'm seeing everything from established enterprises like QuikTrip with over 21,000 employees and $11 billion in revenue to mid-sized regional players like La Mesa RV with multiple locations to smaller operations like Zayas Law Firm with under 10 employees. Most appear to be mature, established businesses rather than early-stage startups. The funding data is sparse, which suggests these are primarily profitable, self-sustaining operations rather than venture-backed growth companies.