Companies that use Adalyser

Source: Analysis of tech stacks from 246 companies that use Adalyser

I noticed that Adalyser users are sophisticated performance marketers running multi-channel paid advertising campaigns with a heavy emphasis on experimentation and attribution. The presence of TVSquared, TheTradeDesk, and TikTok Ads together tells me these companies are investing seriously in both traditional and emerging advertising channels, and they need robust analytics to tie it all together.

The pairing of TVSquared with Adalyser is particularly revealing. TVSquared specializes in TV advertising attribution, which means these companies are running campaigns across television and digital simultaneously. They're dealing with the complex challenge of measuring how offline and online channels influence each other. Adding TheTradeDesk into the mix confirms they're using programmatic advertising at scale, likely managing significant ad budgets across display, video, and connected TV. The presence of Spotify Ads and TikTok Ads shows they're early adopters willing to test newer platforms, not just sticking with Facebook and Google.

The experimentation tools like AB Tasty and Optimizely Web Experimentation reveal something important about their maturity. These aren't companies just throwing money at ads and hoping for results. They're systematically testing landing pages, user experiences, and conversion flows to maximize return on their ad spend. This combination suggests a data-driven culture where optimization happens at every stage of the funnel.

Source: Analysis of Linkedin bios of 246 companies that use Adalyser

I noticed that Adalyser's customers are predominantly consumer-facing businesses that sell directly to individuals. These companies operate retail stores, e-commerce sites, or consumer services across sectors like home goods (Lakeland, Peter Tyson), travel and hospitality (Thomas Cook, Celebrity Cruises), healthcare and wellness (Bluecrest Wellness, Phoenix), financial services (Float, Moneybox), and charitable organizations (NSPCC, Stroke Association, Blue Cross UK). They're not selling to other businesses primarily. They're reaching everyday consumers who need their products or services.

These are mature, established businesses rather than early-stage startups. I see employee counts mostly ranging from 50 to 500+, with many noting they've been operating for decades (Lakeland since the 1960s, Swizzels since 1928, Peter Tyson for 57 years). The funding data shows most have no recent venture funding, suggesting they're profitable, steady businesses rather than high-growth startups burning through investor capital. Even the tech companies like Moneybox and Float are beyond seed stage.