Companies that use Walmart Brand Shop

Source: Analysis of Linkedin bios of 4,300 companies that use Walmart Brand Shop

I analyzed these companies and found that Walmart Brand Shop serves a surprisingly diverse group of consumer product manufacturers. These aren't software companies or service providers. They make physical things people buy: beauty products, food and beverages, home goods, pet supplies, outdoor gear, and specialty items. Many are family-owned businesses that started small and grew into regional or national brands. They're the companies behind the lesser-known brands you see on retail shelves, not the Procter & Gambles of the world.

These are predominantly growth-stage companies, not early startups or massive corporations. The employee counts cluster heavily in the 11-50 and 51-200 ranges. Very few have disclosed funding, and when they do, it's modest seed or Series A rounds. They're past the garage stage but haven't scaled to enterprise level. They've proven product-market fit, landed retail distribution, and are now focused on expanding their presence. Many explicitly mention being available at major retailers, suggesting they're actively building omnichannel distribution.

Source: Analysis of tech stacks from 4,300 companies that use Walmart Brand Shop

I noticed that Walmart Brand Shop users are predominantly direct-to-consumer e-commerce brands, likely in consumer packaged goods, beauty, or lifestyle categories. The overwhelming presence of Shopify (14.4x more likely) as their foundation, combined with subscription tools and retention platforms, tells me these are digitally-native brands that have matured beyond pure DTC and are now expanding into major retail channels like Walmart.

The pairing of Recharge (52.7x more likely) and Klaviyo (30.5x more likely) is particularly revealing. These companies aren't just selling one-off products but running subscription businesses with sophisticated email marketing to drive repeat purchases. They're already experts at customer retention on their own channels before bringing those products to Walmart. Attentive's extremely high correlation (90.5x) adds SMS marketing to the mix, showing these brands invest heavily in owned communication channels. Rebuy Engine and Yotpo working together suggests they're focused on increasing order values through smart recommendations while simultaneously building social proof through reviews.

The full stack reveals these are marketing-led organizations in growth or scale-up stages. They've proven their products work through DTC channels, built sophisticated retention engines, and are now pursuing omnichannel expansion. They're not early startups figuring out product-market fit, nor are they traditional CPG companies just discovering digital. They're somewhere in between, with annual revenues likely in the $5-50 million range, trying to break into the next tier through retail partnerships.