Companies that use trustmary

Source: Analysis of Linkedin bios of 211 companies that use trustmary

I noticed that Trustmary's customers are predominantly service-based businesses that rely heavily on trust and reputation to win clients. These aren't tech startups selling software to other startups. Instead, they're companies providing tangible services: car dealerships selling vehicles, construction firms installing windows and roofs, financial advisors managing investments, law firms handling legal matters, real estate agencies managing properties, and healthcare providers treating patients. Many are in industries where a single transaction represents a significant financial commitment for the customer.

These are established, mature businesses rather than early-stage ventures. The typical company has 11-50 or 51-200 employees, has been operating for decades (many mention founding dates in the 1970s-1990s), and describes steady growth rather than explosive scaling. They have physical locations, established processes, and regional or national footprints. Very few show venture funding, suggesting they're profitable, bootstrapped operations.

Source: Analysis of tech stacks from 211 companies that use trustmary

I noticed that Trustmary users are predominantly B2B companies with mature, inbound-focused marketing operations. The strong presence of HubSpot Marketing Hub and HubSpot Conversations tells me these companies have invested in a proper marketing automation infrastructure and are actively managing lead nurturing workflows. The fact that CookieBot appears 53 times more frequently suggests these are European companies or businesses serving European markets that take GDPR compliance seriously. This isn't just checkbox compliance either, it's integrated into their entire digital presence.

The pairing of Lead Feeder with LinkedIn Ads is particularly revealing. Lead Feeder identifies website visitors from companies, while LinkedIn Ads targets specific professional audiences. Together, they suggest a strategy of creating awareness through LinkedIn, tracking which companies engage with their content, and then following up on those warm signals. The addition of Google Search Console indicates these companies also invest in organic search visibility, building a multi-channel approach to generating inbound interest.

My analysis shows these are marketing-led organizations, likely in the growth or scale-up stage. They've moved beyond basic websites and ad campaigns into sophisticated demand generation. The emphasis on visitor tracking, conversation tools, and search optimization points to companies that need to prove marketing ROI and optimize conversion at every funnel stage. These aren't early-stage startups experimenting with their first tools, nor are they enterprise companies with fully custom solutions. They're in that middle ground where they need professional-grade marketing technology but still value integrated, accessible platforms like HubSpot.