Companies that use Teads

Source: Analysis of 100 job postings that mention Teads

I noticed that Teads buyers span multiple levels, with leadership roles (Directors, Heads, VPs) representing about 14% of postings, typically overseeing media investment strategy and agency relationships. The bulk of decision-makers appear to be Senior Managers and Specialists in performance marketing (14%), media planning (10%), and programmatic (12%) who control budget allocation across display, video, and native advertising channels. These professionals are embedded in corporate marketing teams at major brands like Nestlé, Diageo, and Danone, as well as within agencies managing client portfolios. Their priorities center on driving measurable ROI, optimizing cross-channel campaigns, and managing complex vendor ecosystems.

Day-to-day users are predominantly mid-level practitioners executing campaigns on platforms like DV360, managing the Teads Ad Manager interface directly. They handle trafficking, optimization, budget pacing, and performance reporting. I found frequent references to managing campaigns across "display, video, audio and programmatic platforms" and working with "DSPs like DV360, Xandr, The Trade Desk, Amazon and Teads Ad Manager." These users collaborate closely with creative teams, analytics functions, and external agencies to ensure campaigns meet KPIs.

The pain points reveal a focus on efficiency and accountability. Companies seek to "maximize the impact of media investment," "drive sustainable revenue growth," and ensure "value is driven with every media dollar." Multiple postings emphasize "data-driven strategies," "continuous optimization," and the need to "translate data into actionable insights." Organizations are clearly under pressure to demonstrate return on ad spend while navigating an increasingly complex programmatic landscape across multiple markets and platforms.

Source: Analysis of Linkedin bios of 993 companies that use Teads

I noticed that Teads customers span an incredibly diverse range of industries, but they share something meaningful: they're businesses trying to reach consumers at scale. I'm seeing insurance companies like Migdal Group and Federale, retailers from Tchibo to Express, financial services from PagBank to Qonto, hospitality brands like Hilton and One&Only Resorts, media companies including newspapers and broadcasters, and even nonprofits like UNICEF Danmark and Social Bite. What unites them isn't what they sell, but that they all need to build brand awareness and drive consumer action across broad audiences.

The majority of these companies are established, mature businesses rather than early-stage startups. I'm seeing companies with 500+ employees, decades of operating history, and substantial customer bases. Migdal has "over 80 years" of history, Carnival has 26,000+ employees, and Hilton has "welcomed over 3 billion guests." Even the companies with venture funding like BuildOps (Series C) or Qonto (hundreds of millions raised) are past the startup phase and focused on scaling operations.

Source: Analysis of tech stacks from 993 companies that use Teads

I noticed that companies using Teads are digital publishers and media companies focused on programmatic advertising revenue. The tech stack reveals organizations that monetize content through sophisticated ad technology, working with multiple demand sources and optimization platforms. These aren't traditional SaaS companies. They're publishers running content businesses where advertising drives the economic model.

The pairing with Pubmatic and Criteo is particularly telling. Both are supply-side platforms and demand partners that help publishers fill ad inventory programmatically. When I see these alongside Teads, it suggests a company managing a complex header bidding setup, maximizing revenue by creating competition among multiple ad exchanges. Taboola's presence reinforces this, as it specializes in native advertising and content recommendation, which means these publishers are blending editorial content with sponsored placements. Lunio appearing so frequently is fascinating because it's an ad fraud prevention tool, indicating these companies are sophisticated enough to worry about invalid traffic eating into their margins.

The full picture shows these are marketing-led organizations, but not in the traditional sense. They're focused on audience acquisition and engagement to drive pageviews, which then convert into advertising impressions. The presence of Treasure Data, a customer data platform, suggests they're collecting first-party data to create better audience segments for advertisers. These are likely mid-market to enterprise publishers, past the startup phase and operating at enough scale that ad fraud, data management, and yield optimization actually matter to their bottom line.