Companies that use Sauce

Source: Analysis of Linkedin bios of 244 companies that use Sauce

I noticed that Sauce's customers are predominantly consumer-facing retail brands selling physical products directly to shoppers. These are fashion and apparel companies (athleisure, occasionwear, modest fashion), beauty and personal care brands (skincare, cosmetics, haircare), jewelry makers, and lifestyle product companies (home goods, pet accessories, children's products). They're building distinctive brands with their own designs and products, not just reselling others' goods.

Most appear to be in the scale-up phase. They're past the startup stage, employee counts typically range from 10 to people, and many mention retail expansion (multiple store locations, international distribution, marketplace presence). Some have raised funding (angel rounds, Series A), but many are bootstrapped or don't mention investors. They're established enough to have "collections" and seasonal launches, but small enough that founders are still deeply involved in creative direction.

Source: Analysis of tech stacks from 244 companies that use Sauce

I noticed something striking about Sauce users: they're overwhelmingly direct-to-consumer e-commerce brands running on Shopify. The tools they use aren't just random additions to their stack. They represent a sophisticated, data-driven approach to online retail that prioritizes customer retention and precise performance measurement.

The Klaviyo and Shopify pairing makes perfect sense as the foundation. These companies are building their businesses on Shopify's platform and using Klaviyo to send targeted email and SMS campaigns based on customer behavior. What's particularly interesting is the presence of Rebuy Engine and Triple Whale alongside these tools. Rebuy focuses on personalized product recommendations and post-purchase upsells, which tells me these brands are obsessed with increasing customer lifetime value, not just acquiring new customers. Triple Whale is an attribution and analytics platform specifically built for e-commerce, suggesting these companies are spending serious money on ads and need to understand exactly which channels drive profitable growth.

My analysis shows these are marketing-led organizations in growth stage, likely doing anywhere from a few million to tens of millions in revenue. They're not enterprise companies with complex sales cycles. They're performance marketers who live and die by their unit economics. The presence of Gorgias, a customer support platform built for e-commerce, reinforces that they're handling significant customer volume and need efficient ways to manage support without killing their margins. NorthBeam's presence, though in fewer companies, signals the most sophisticated end of this spectrum where brands need advanced marketing mix modeling.