Companies that use Redo

Source: Analysis of Linkedin bios of 2,364 companies that use Redo

I noticed that Redo's customers are predominantly product-focused commerce companies selling physical goods directly to consumers. These aren't software companies or service providers. They're brands manufacturing and retailing tangible products: apparel and fashion accessories, outdoor gear and sporting goods, home goods and lifestyle products, specialty food and beverage, and niche hardware like knives, bike components, and car accessories. Many handle their own manufacturing or work closely with artisans and craftspeople.

These are mostly small to mid-sized companies in growth mode. The employee counts cluster heavily in the 2-50 range, with some reaching 50-200. Very few have disclosed funding, and when they do, it's typically seed or small series rounds under $5 million. They're past the garage startup phase but haven't reached enterprise scale. They have established products, customer bases, and often multiple sales channels (their own site plus retail partners), but they're still lean operations where founders remain actively involved.

Source: Analysis of tech stacks from 2,364 companies that use Redo

I noticed that Redo users are overwhelmingly e-commerce companies, specifically direct-to-consumer brands running on Shopify. The combination of tools here paints a clear picture: these are online retailers focused on retention, repeat purchases, and maximizing customer lifetime value through sophisticated marketing automation and post-purchase experiences.

The pairing with Klaviyo and Attentive is particularly telling. These companies are investing heavily in multi-channel customer communication, using email and SMS to drive repeat purchases. When you add Rebuy Engine to the mix, which specializes in post-purchase upsells and smart cart technology, it becomes clear these brands are obsessed with squeezing more revenue from each customer interaction. Triple Whale appearing so frequently reinforces this, as it's an analytics platform specifically built for e-commerce brands to track metrics like customer acquisition cost and lifetime value across multiple channels.

My analysis shows these are marketing-led organizations in growth or scale-up stages. They've moved past basic Shopify setups and are now layering on specialized tools to optimize every stage of the customer journey. The presence of Route.com, which handles shipping insurance and package tracking, suggests they're also thinking carefully about the post-purchase experience and reducing support friction. These aren't enterprise companies with complex sales cycles. They're agile DTC brands that live or die by their ability to acquire customers profitably and bring them back for repeat purchases.