Companies that use Quoli

Source: Analysis of Linkedin bios of 104 companies that use Quoli

I noticed that Quoli's customers are predominantly consumer-facing brands in fashion, footwear, beauty, and lifestyle retail. These companies manufacture and sell physical products directly to consumers, whether that's ethnic wear and luxury fashion, cosmetics and skincare, footwear and accessories, or home goods. The majority are Pakistani brands with retail operations, though there are a few international companies mixed in. They're building recognizable consumer brands in competitive retail categories.

These are established, growth-stage companies rather than early startups. Most show 50 to 500+ employees, with several claiming decades of operating history (Servis at 70 years, ECS since 1954, Stylo since 1974). They have physical retail footprints, with multiple store locations mentioned frequently. However, they're not mature tech companies. The employee counts sometimes seem inconsistent with their claimed scale, suggesting they're still building operational infrastructure and likely digitizing legacy retail operations.

Source: Analysis of tech stacks from 104 companies that use Quoli

I noticed that Quoli users are predominantly direct-to-consumer e-commerce brands operating on Shopify. The overwhelming presence of Shopify (53 companies, 24x more likely) combined with specific e-commerce tools tells me these are online retailers focused on customer acquisition and retention through digital channels. This is a clear pattern of companies selling physical products directly to consumers through their own storefronts.

The combination of Goaffpro and Smile.io is particularly revealing. Goaffpro manages affiliate and referral programs, while Smile.io handles loyalty and rewards. These companies are investing heavily in customer lifetime value strategies, turning existing customers into both repeat buyers and brand advocates. When I see TikTok Ads and Facebook Ads showing up together at such high rates, it confirms these brands are pursuing aggressive social media marketing strategies, likely targeting younger demographics where these platforms dominate. Searchanise, a site search tool, suggests they have substantial product catalogs where helping customers find the right item quickly matters for conversion.

The full stack reveals marketing-led organizations that prioritize customer acquisition and retention over everything else. They're performance-driven, measuring returns on ad spend across multiple channels. The presence of sophisticated referral and loyalty programs suggests these aren't early-stage startups testing product-market fit. Instead, they're likely in growth or scale-up phases where optimizing customer economics becomes critical. They understand their unit economics well enough to invest in retention infrastructure.