Companies that use Postscript

Source: Analysis of Linkedin bios of 33,288 companies that use Postscript

I noticed that Postscript's typical customers are direct-to-consumer brands selling physical products across apparel, food and beverage, personal care, sporting goods, and home goods. These aren't service companies or SaaS businesses. They're making and selling tangible things: craft ice cream, luxury blankets, beef jerky, cosmetics, athletic wear, supplements, specialty foods. Many operate their own e-commerce sites while also selling through Amazon, retail partners, or their own brick-and-mortar locations.

These companies are predominantly small to mid-sized businesses. The majority have between 2 and 50 employees, with a handful reaching 50 to 200. Funding stages vary widely, but most show no venture funding at all, suggesting they're bootstrapped or organically grown. The few with funding typically raised seed rounds or Series A in the low single-digit millions. They're past the garage startup phase but haven't scaled to enterprise size. They're in that growth zone where marketing efficiency really matters.

Source: Analysis of tech stacks from 33,288 companies that use Postscript

I analyzed the tech stack patterns and found that Postscript users are clearly e-commerce companies, specifically direct-to-consumer brands selling on Shopify. The combination of tools reveals a sophisticated subscription and retention-focused business model. These aren't just basic online stores. They're companies that have invested heavily in understanding customer lifetime value and building repeatable revenue streams.

The pairing with Klaviyo makes immediate sense since both tools focus on personalized customer communication. Companies using Postscript for SMS likely coordinate those messages with Klaviyo's email campaigns to create multi-channel marketing sequences. The extremely high correlation with Recharge tells me these brands rely on subscription models, probably using SMS to reduce churn and encourage customers to stay subscribed. Triple Whale's presence indicates these companies are data-obsessed, tracking metrics across their entire funnel and using SMS as a measurable revenue channel rather than just a broadcast tool. Intelligems appearing so frequently suggests they're running sophisticated pricing and offer tests, likely using Postscript to promote those experiments.

The full stack reveals marketing-led companies in their growth phase. They've moved past the earliest stages where founders do everything manually, but they're still nimble enough to adopt newer tools like Triple Whale and Intelligems. These businesses likely have dedicated marketing teams focused on maximizing every customer touchpoint. They understand that SMS, when done right, drives immediate purchases and works particularly well for time-sensitive offers and cart abandonment.