Companies that use Notion

Source: Analysis of 100 job postings that mention Notion

I noticed that Notion buyers span a wide range of operational leadership roles. Directors of Operations (12%) and Heads of Marketing (10%) lead the purchasing decisions, followed by Product Managers (8%) and Program Managers (7%). These leaders are hiring for roles that require cross-functional coordination, strategic planning, and team enablement. Their priorities center on building scalable processes, managing complex workflows, and ensuring alignment across departments as their organizations grow rapidly.

Day-to-day users include marketing coordinators managing content calendars via Notion, project managers tracking deliverables and timelines, and operations specialists maintaining documentation systems. I saw references to using Notion for sprint planning, content calendars, team coordination, and knowledge management. One posting mentioned leading teams "via Notion sprints and Slack," while another described maintaining "a documentation system within the company through tools i.e., Notion, Google Drive." The tool serves as a central workspace for tracking everything from customer programs to internal wikis.

The core pain point across these postings is operational chaos during growth phases. Companies repeatedly mention needing to "structure and scale," "build frameworks and metrics," and create "repeatable workflows." One role specifically called for someone to "develop and maintain a documentation system" to establish "good internal governance." Another sought help "coordinating cross-functional alignment" and keeping "shared tools like Asana, Notion, and internal dashboards up to date." These organizations are moving from startup chaos to structured operations, and they need Notion to create order, visibility, and consistency across their growing teams.

Source: Analysis of Linkedin bios of 3,144 companies that use Notion

I noticed that Notion's typical users are knowledge workers building something complex and new. These aren't manufacturing plants or retail stores. They're software developers, financial services platforms, biotech researchers, design agencies, and professional services firms. Many are building AI products, developing pharmaceutical treatments, creating fintech platforms, or providing specialized consulting. They live in the world of ideas, data, and digital products where documentation and collaboration are fundamental to the work itself.

Most of these companies are in growth mode. I counted substantial Series A and Series B funding rounds across the list, with employee counts typically between 50 and 500 people. They're past the scrappy startup phase but haven't calcified into enterprise bureaucracy yet. They're scaling, hiring, expanding to new markets, and building out their platforms. A few are earlier stage with under 20 employees, and some are mature with 1,000+ headcount, but the center of gravity is clearly growth-stage companies experiencing rapid change.

Source: Analysis of tech stacks from 3,144 companies that use Notion

I noticed that Notion users are overwhelmingly modern knowledge companies that have embraced AI as a core part of how they work. The extreme correlation with Cursor, Claude for Work, and ChatGPT for Teams tells me these are organizations built around documentation, collaboration, and increasingly, AI-augmented workflows. They're likely tech-forward startups and scale-ups that prioritize flexible, integrated tooling over traditional enterprise software.

The pairing of Notion with Cursor is particularly revealing. Cursor is an AI code editor, which suggests these companies have substantial engineering teams who value seamless documentation alongside development. They're probably building products where engineers need to quickly reference specs, contribute to wikis, and maintain living documentation. The strong correlation with Ashby, a modern ATS, reinforces this. These are high-growth companies hiring aggressively, likely in competitive tech talent markets, and they need recruiting tools as modern as their internal operations.

The Zapier Enterprise correlation makes perfect sense when you consider that Notion, despite its flexibility, isn't an end-to-end business system. These companies are connecting Notion to their CRMs, project management tools, and other databases to create custom workflows without heavy engineering lift. They're operationally sophisticated but prefer composable tools over monolithic platforms.