Companies that use Kochava

Source: Analysis of Linkedin bios of 71 companies that use Kochava

I noticed that Kochava's customers are predominantly consumer-facing businesses that need to reach people directly through apps and digital channels. The mix spans ride-hailing and car rental services (13cabs, Avis), restaurant reservation platforms (eatigo, FunNow Group), entertainment companies (Fandango, NBA), consumer brands selling physical products (Sol de Janeiro, State and Liberty), and financial services with mobile apps (Ellevest, SoLo Funds). These aren't B2B software companies. They're businesses selling experiences, products, and services where customer acquisition and engagement drives revenue.

These companies span the full lifecycle spectrum. I see massive enterprises like Spectrum and NBA with 10,000+ employees alongside small businesses like Pour Les Femmes and Bike.com with under 50 people. The funding stages range from bootstrapped operations to Series B companies to established private equity backed ventures. However, most cluster in the scale-up phase, either Series A/B funded startups (Ellevest, FUNNOW Group) or mid-sized established players (200-1,000 employees) expanding their digital presence.

Source: Analysis of tech stacks from 71 companies that use Kochava

I noticed that companies using Kochava are heavily invested in sophisticated digital advertising and user acquisition strategies. The presence of tools like Criteo, Taboola, and Lotame tells me these are businesses running complex, multi-channel paid media campaigns. They're not just buying ads, they're orchestrating data-driven attribution and audience targeting across platforms. This is the tech stack of companies where customer acquisition cost and lifetime value calculations matter deeply.

The pairing of Kochava with RudderStack and LiveRamp is particularly revealing. These companies need industrial-strength data infrastructure to move user data between systems while maintaining privacy compliance. When you add Braze to the mix, I see a clear workflow: they're collecting attribution data from Kochava, enriching it with audience data from LiveRamp and Lotame, routing everything through RudderStack's customer data pipeline, and then activating personalized messaging through Braze. This suggests mobile-first businesses, likely apps or digital services, where understanding which marketing touchpoint drove each install or conversion is critical.

The full stack reveals marketing-led organizations in growth or scale-up phases. These aren't early-stage startups testing product-market fit, nor are they enterprise companies relying primarily on sales teams. They're businesses spending serious money on paid acquisition across display networks, native advertising, and programmatic channels. They need to prove ROI on every dollar spent, which is why they've invested in this connected measurement and activation infrastructure.