Companies that use Klaviyo

Source: Analysis of 100 job postings that mention Klaviyo

I noticed that Klaviyo is primarily purchased by senior marketing leaders focused on customer retention and lifecycle strategy. Directors of Lifecycle Marketing (20%), Directors of CRM (17%), and Heads of Marketing Operations (11%) dominate the buyer landscape, with VPs of Customer Growth (9%) and Directors of Digital Marketing (9%) rounding out the decision-makers. These leaders prioritize building scalable retention engines, maximizing customer lifetime value, and creating sophisticated automated journeys across email, SMS, and push notifications.

On the execution side, I found a strong presence of hands-on practitioners including Email Marketing Specialists, CRM Managers, and Retention Marketing Managers who use Klaviyo daily to build campaigns, segment audiences, create automation flows, and optimize performance metrics. These users work heavily with customer segmentation logic, A/B testing, personalization strategies, and cross-channel orchestration. They collaborate closely with creative teams, product managers, and analytics functions to ensure campaigns drive measurable engagement and conversion outcomes.

The recurring pain points center on scaling personalized communication while maintaining profitability. Companies repeatedly mention goals like "drive superior consumer experience," "maximize customer engagement and lifetime value," and "turn followers into customers." Multiple postings emphasize "data-driven strategies that attract, engage, convert, and retain customers" and the need to "reduce acquisition costs" while building "long-term brand engagement." The emphasis on metrics like repeat purchase rate, retention rate, and churn prevention reveals that Klaviyo buyers are laser-focused on retention economics in competitive DTC and ecommerce environments.

Source: Analysis of Linkedin bios of 187,024 companies that use Klaviyo

I analyzed these Klaviyo users and found they're overwhelmingly product-based businesses selling physical goods directly to consumers. The majority are e-commerce companies in retail apparel and fashion, food and beverage, home goods, beauty and personal care, and specialty consumer products. These aren't software companies or pure service businesses. They make things people can touch, wear, eat, or use in their homes.

Most of these companies sit in the growth stage, not early startup or massive enterprise. The employee counts cluster heavily in the 2-50 range, with some reaching -500. Few have disclosed funding, and when they do, it's typically pre-seed or seed stage with modest amounts. They've moved past the founding stage and are actively scaling their operations and customer bases, but they're not yet corporate giants. They have established brands, real revenue, and growing teams.

Source: Analysis of tech stacks from 187,024 companies that use Klaviyo

I analyzed the tech stack correlations and it's clear that Klaviyo users are predominantly ecommerce companies, specifically direct-to-consumer brands selling through Shopify. The presence of Shopify at 253 times the normal rate, combined with subscription payment platform Recharge appearing 518 times more often, tells me these are retail businesses built around recurring revenue models like subscription boxes or consumable products.

The most revealing pairing is Klaviyo with Triple Whale, an analytics platform that appears 703 times more frequently. This combination suggests companies obsessed with understanding their customer acquisition costs and lifetime value metrics. They're running sophisticated email campaigns through Klaviyo while using Triple Whale to track which marketing efforts actually drive profitable sales. The Gorgias connection, appearing 692 times more often, reinforces this picture. These brands need dedicated customer service software because they're managing enough volume to justify it, but they're still small enough that a specialized ecommerce support tool makes sense. Facebook Ads appearing 105 times more frequently shows these companies are investing heavily in paid acquisition, which makes the analytics and email marketing stack even more critical.

The full picture reveals marketing-led companies in their growth stage, probably somewhere between $1 million and $50 million in annual revenue. They're past the scrappy startup phase where founders handle everything manually, but they haven't graduated to enterprise solutions yet. These companies live and die by their ability to acquire customers profitably through paid channels and then retain them through email marketing and excellent service.