Companies that use Kit

Source: Analysis of Linkedin bios of 3,090 companies that use Kit

I analyzed these companies and found that Kit's typical customer is a solopreneur or very small team (overwhelmingly 1-10 employees) running knowledge-based service businesses. These are coaches, consultants, course creators, and content producers. They're not selling physical products or building traditional SaaS. They're selling their expertise through online courses, coaching programs, workshops, memberships, and digital content. I saw marketing agencies, business consultants, career coaches, financial educators, health practitioners, and creative service providers.

These are early-stage, bootstrap companies. The employee counts tell the story: the vast majority list 1-10 employees, with many being solo operations. None mention funding rounds or venture backing. They're in revenue-generation mode, not scaling mode. Many are founder-led with the founder's name in the company name. They're past the idea stage since they have clients and established offerings, but they're not yet at the point of building teams or operational infrastructure.

Source: Analysis of tech stacks from 3,090 companies that use Kit

I noticed that Kit users are predominantly creator-focused businesses and content-driven companies operating with lean, self-service business models. The strong presence of Cloudflare, Squarespace, and MailerLite tells me these are companies prioritizing simplicity and cost-effectiveness over enterprise complexity. They're building audiences and monetizing through direct relationships rather than traditional sales funnels.

The pairing with MailerLite is particularly revealing since both tools serve similar email marketing needs. This suggests companies are either migrating between platforms or running complementary campaigns, which points to a testing mindset common among bootstrap-friendly businesses. The Squarespace correlation makes perfect sense alongside Kit because both cater to creators who want powerful tools without technical overhead. Meanwhile, Paddle's 85x correlation, despite only 5 companies, indicates a software or digital product business model where creators are selling courses, memberships, or SaaS products directly to customers. Postmark appearing frequently suggests these companies care deeply about transactional email deliverability, likely for user onboarding or purchase confirmations.

The full stack reveals these are decidedly marketing-led operations in early to growth stages. They're not using Salesforce or enterprise marketing automation. Instead, they're stitching together best-of-breed tools that emphasize content distribution, audience building, and direct monetization. These companies likely have small teams, maybe even solo founders, who rely on automation and integrated workflows rather than dedicated sales staff. They're product-led in philosophy but marketing-led in execution, using email as their primary growth channel.