We detected 85 customers using Fieldwork and 5 companies that churned. The most common industry is Consumer Services (49%) and the most common company size is 2-10 employees (58%). We find new customers by discovering URLs with known URL patterns through web crawling or modifications to subprocessor lists.
👥 What types of companies is most likely to use Fieldwork?
Source: Analysis of Linkedin bios of 85 companies that use Fieldwork
Company Characteristics
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Shows how much more likely Fieldwork customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Consumer Services
188.2x
Industry: Environmental Services
94.3x
Country: US
7.7x
Company Size: 2-10
4.0x
Company Size: 11-50
3.2x
I analyzed these 61 companies and found they're overwhelmingly pest control service providers. These aren't software companies or manufacturers in the traditional sense. They're local service businesses that go to homes and commercial properties to eliminate termites, bedbugs, rodents, ants, and other pests. Many also handle wildlife removal. They're in the business of protecting properties and providing peace of mind to homeowners and business owners who have infestations.
These are clearly mature, established small businesses. The employee counts cluster heavily in the 2-10 and 11-50 range, with only a handful reaching 50-200. Many explicitly mention operating for 20, 30, even 40+ years. None show venture funding or growth stage indicators. They're profitable service businesses serving defined geographic territories, typically a city or county. The business model is stable and local, not designed for exponential scaling.
🔧 What other technologies do Fieldwork customers also use?
Source: Analysis of tech stacks from 85 companies that use Fieldwork
Commonly Paired Technologies
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Shows how much more likely Fieldwork customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed something striking about Fieldwork's user base: the overwhelming correlation with FieldRoutes, which is 8,517 times more likely to appear in these stacks, tells me these are predominantly field service companies. FieldRoutes is specialized software for pest control, lawn care, and similar outdoor service businesses. This paints a clear picture of companies managing mobile workforces who need to coordinate technicians, schedule appointments, and track work done at customer locations.
The pairing of FieldRoutes with Procore is particularly revealing. While FieldRoutes handles recurring service operations, Procore is construction project management software. This suggests companies doing both ongoing maintenance contracts and project-based work, like landscaping firms that handle weekly lawn care but also take on major installation projects. The presence of Intune for mobile device management makes complete sense here too. When you have technicians carrying tablets or phones to dozens of job sites daily, you need enterprise-grade control over those devices and the customer data they contain.
The combination of Facebook Ads and Google Search Console points to a local service business model. These companies are competing for "pest control near me" and "lawn care in [city]" searches while running targeted Facebook campaigns to specific neighborhoods. This is classic local service marketing, not enterprise software selling.
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