Companies that use Cloudflare

Source: Analysis of 100 job postings that mention Cloudflare

My analysis shows that Cloudflare buyers sit predominantly in engineering and security leadership. Vice Presidents of Engineering represent 20% of roles, Directors of Engineering 17%, and Heads of Engineering 11%, while Directors of Information Security account for 9%. These leaders are building global infrastructure at scale, with many postings emphasizing cloud-native transformation, zero trust security frameworks, and managing distributed teams across multiple continents. They're strategic decision makers responsible for platform architecture, vendor selection, and cybersecurity posture.

The day-to-day users are DevOps engineers, SREs, full-stack developers, and security engineers working hands-on with Cloudflare's CDN, WAF, DDoS protection, and ZTNA capabilities. I noticed multiple postings listing specific Cloudflare tools in their tech stacks alongside AWS, Azure, Kubernetes, and infrastructure-as-code platforms. These practitioners configure security rules, optimize performance metrics like Core Web Vitals, manage DNS and domain routing, and integrate Cloudflare into CI/CD pipelines. They're solving real-time problems around application delivery, bot management, and threat detection.

The pain points center on scale, security, and speed. Companies need to "handle 4M+ concurrent viewers" and "process over 4 billion API hits" daily. They're seeking "scalable, secure, and intelligent cloud solutions" and building systems that are "safe and secure against cybersecurity threats." Multiple postings emphasize "performance optimization," "zero downtime," and protecting against "layer 3/4/7 DDoS attacks," revealing that Cloudflare buyers are managing mission-critical infrastructure where availability and security cannot be compromised.

Source: Analysis of Linkedin bios of 652,347 companies that use Cloudflare

I noticed that Cloudflare's customers span an incredibly diverse range of actual business activities. There are transportation companies moving cargo across Brazil, robotics startups automating lab work, commercial lenders in Philadelphia, luxury watch retailers, and football clubs in Spain. I see banks in Mongolia, golf clubs in Oman, textile rental services in the UK, and university research centers studying climate resilience. What strikes me is that these aren't concentrated in one sector. They're building physical products, delivering services, running municipal operations, and creating digital platforms across every imaginable industry.

These companies represent all stages of business maturity. I see very early ventures like Whelix with 5 employees and no disclosed funding, mid-stage companies like Birdi with around employees, and massive established enterprises like HUB International with over 16,000 employees and $1.6B in funding. There are municipal governments, decades-old manufacturing firms, and brand-new startups. The employee counts range from solo operations to organizations with 10,000+ people.

Source: Analysis of tech stacks from 652,347 companies that use Cloudflare

I noticed that Cloudflare users are predominantly digital-first businesses with sophisticated web presences. The correlation with Google Search Console, Yoast, and Mailchimp tells me these companies rely heavily on organic traffic and content marketing. They're building their business through inbound channels rather than traditional enterprise sales, and they need robust infrastructure to support that web-centric approach.

The pairing of Cloudflare with Yoast is particularly revealing. Companies investing in SEO plugins care deeply about website performance, and Cloudflare's CDN directly improves page load times, which impacts search rankings. The Hubspot Sales Hub correlation suggests these are B2B companies converting that organic traffic into qualified leads through structured sales processes. Meanwhile, the extremely high correlation with Cloudflare Zero Trust indicates these companies are also managing remote workforces and need secure access solutions, which makes sense for digitally native organizations.

My analysis shows these are firmly marketing-led organizations, likely in growth stage rather than early startup or mature enterprise. The presence of Mailchimp and Google Search Console together points to companies running regular email campaigns and obsessing over traffic metrics. The Intune correlation adds another dimension: these companies have reached enough scale that they need formal device management, but they're still choosing cost-effective, cloud-native solutions rather than traditional enterprise tools. They're probably in that 50-500 employee range where professionalizing operations becomes critical.