Companies that use Clickio

Source: Analysis of Linkedin bios of 135 companies that use Clickio

I noticed that Clickio's customers are predominantly media and publishing companies, but they're quite diverse in their specific focus. The typical user is a digital publisher running news sites, magazines, industry trade publications, or content platforms. These include Italian newspapers like Milano Finanza and El Observador in Uruguay, tech publications like Hardware Upgrade, and niche media properties covering everything from cinema to water management. Beyond traditional media, I also see companies in completely different sectors like manufacturing, software development, education, and professional services, suggesting Clickio serves anyone who monetizes web traffic through advertising.

These are established, mature businesses rather than startups. The funding data is mostly absent or shows modest amounts, and employee counts cluster in the 11-200 range. Many companies mention founding dates from the 1980s, 1990s, or early 2000s. They're not venture-backed hypergrowth companies. They're profitable, steady businesses that have been around for decades and are looking to optimize their existing operations, particularly their advertising revenue streams.

Source: Analysis of tech stacks from 135 companies that use Clickio

I noticed that Clickio users are clearly digital publishers running content-driven websites that depend heavily on advertising revenue. The extremely high correlation with ad tech platforms like Criteo, Pubmatic, and Google Adsense tells me these companies are focused on monetizing web traffic through programmatic advertising and multiple revenue streams. This isn't a generic business software stack. This is the toolkit of media companies trying to maximize ad yield.

The pairing of Clickio with Pubmatic and Criteo is particularly revealing. These are sophisticated header bidding and programmatic advertising platforms that help publishers run auctions for their ad inventory in real-time. When I see Lotame in the mix too, it suggests these publishers are building first-party data strategies to better target audiences and command higher ad rates. OneSignal's presence makes sense as well since push notifications help publishers bring users back to their sites, driving more pageviews and ad impressions. They're building a complete monetization engine.

My analysis shows these are marketing-led operations where the primary challenge is audience acquisition and retention. Microsoft Clarity appearing 22 times more often than average tells me they're deeply invested in understanding user behavior to optimize engagement and ad viewability. These companies live or die by traffic metrics, so they're constantly testing and improving the user experience to balance monetization with site performance.