Companies that use Attribuly

Source: Analysis of Linkedin bios of 188 companies that use Attribuly

I noticed that Attribuly's customers are overwhelmingly product-first companies selling physical goods directly to consumers. These aren't SaaS platforms or service businesses. They're manufacturers and retailers moving tangible items: portable power stations, electric bikes, phone accessories, fitness equipment, cosmetics, pet products, kitchen appliances, and CBD wellness goods. The common thread is e-commerce, primarily through their own websites but also through major marketplaces like Amazon, Costco, and Best Buy.

These companies sit predominantly in the growth and scaling phase. The employee counts cluster in the 11-200 range, with some outliers reaching 500-1,000. Most lack venture funding or show only early-stage raises (Series A, equity crowdfunding), suggesting they're bootstrapped or operationally profitable through sales. They're past the startup phase where they're figuring out product-market fit. Instead, they're expanding internationally, building multi-channel distribution, and professionalizing their marketing operations. The frequent mentions of "warehouses in multiple countries" and "serving 50+ countries" signal companies managing real operational complexity.

Source: Analysis of tech stacks from 188 companies that use Attribuly

I noticed that companies using Attribuly are predominantly e-commerce businesses, specifically Shopify merchants focused on the Asian market with growing international ambitions. The presence of tools like QuickCEP (a Chinese marketing automation platform) and Ptengine (a Japanese analytics tool) signals these are businesses either based in Asia or heavily targeting Asian consumers. They're clearly focused on conversion optimization and customer retention rather than just traffic acquisition.

The pairing of Attribuly with Loloyal and Ryviu is particularly telling. Loloyal handles loyalty programs while Ryviu manages product reviews, which means these companies are working hard to build repeat purchase behavior and social proof. When you add Plerdy for heatmaps and session recording, you see a complete picture of merchants obsessively testing and optimizing every step of the customer journey. They're not throwing money at ads and hoping for the best. They want to understand exactly which marketing touchpoints drive conversions and then squeeze maximum value from each customer.

My analysis shows these are marketing-led operations in growth stage, likely doing between $500K and $10M in annual revenue. They've moved past the scrappy startup phase where founders handle everything manually, but they're not yet at enterprise scale with dedicated data teams. The emphasis on affordable, specialized tools rather than all-in-one enterprise platforms confirms this. These companies need attribution data because they're spending enough on paid acquisition that waste actually hurts, but they're still price-sensitive enough to choose niche solutions over expensive enterprise software.