Companies that use Ahrefs

Source: Analysis of 100 job postings that mention Ahrefs

My analysis shows that Ahrefs buyers are predominantly marketing leaders, with Directors of Marketing representing 33% of roles and VPs of Marketing accounting for 7%. These decision-makers are investing heavily in organic growth infrastructure, hiring teams to drive measurable pipeline and revenue through SEO. Their strategic priorities center on scaling visibility in an evolving search landscape, with multiple postings emphasizing the need to prepare for AI-driven search, generative engines, andAnswer Engine Optimization alongside traditional SEO.

The day-to-day users are SEO specialists and managers who comprise 33% of the roles I examined. These practitioners use Ahrefs for technical audits, keyword research, competitive analysis, backlink strategy, and performance tracking. They're implementing schema markup, optimizing Core Web Vitals, building content roadmaps, and managing link-building campaigns. Many postings mention Ahrefs alongside tools like Screaming Frog, SEMrush, Google Search Console, and GA4, indicating it's part of a standard SEO toolkit used for comprehensive organic growth programs.

The pain points reveal companies struggling to drive organic acquisition at scale while adapting to search evolution. I saw repeated emphasis on goals like "drive measurable pipeline growth," "scale organic traffic," and "improve visibility across AI-powered search channels." One posting sought someone to "future-proof our search presence across Google AI Overviews, ChatGPT, Perplexity," while another wanted to "turn organic search into a core growth engine." These organizations need data-driven insights to compete in crowded markets and prove SEO's business impact.

Source: Analysis of Linkedin bios of 14,259 companies that use Ahrefs

I noticed that Ahrefs users span an incredibly diverse range of businesses, but they share a common thread: they're companies that need to be found online. The typical user isn't just selling software. I'm seeing marketing agencies (Dope Marketing, CodeCrew), content publishers (FandomWire, Authority Hacker), professional services firms (law practices, consultancies), B2B SaaS companies (DoorLoop, Nooks), and even specialized manufacturers and hospitality businesses. What unites them is that digital visibility directly impacts their revenue, whether they're generating leads, driving e-commerce sales, or building authority in their niche.

Looking at company stage, I'm seeing a heavy concentration in the 11-50 and 51-200 employee ranges. Most lack funding information entirely, suggesting bootstrapped or mature profitable businesses rather than venture-backed startups. The funded companies like DoorLoop (Series B, $100M) and Nooks (Series B, $43M) are exceptions. These are primarily established businesses with proven models, not early experiments. They're past the scrappy startup phase but not yet enterprise giants.

Source: Analysis of tech stacks from 14,259 companies that use Ahrefs

I analyzed the tech stack patterns and found that Ahrefs users are clearly content-driven companies with a strong focus on organic search and technical performance. The overwhelming presence of Google Search Console (6.2x more likely) combined with Ahrefs itself tells me these companies treat SEO as a primary growth channel, not just a nice-to-have. They're building businesses where being found online through content is fundamental to their model.

The pairing of Cloudflare with AWS Route 53 and Amazon SES reveals something interesting about their technical sophistication. These aren't companies just spinning up a basic website. They're investing in infrastructure that supports fast, reliable delivery at scale, which makes sense if your traffic comes from search engines where performance affects rankings. The high adoption of Microsoft Clarity alongside Ahrefs suggests they're not just driving traffic but actively studying how visitors behave once they arrive. They're closing the loop between attracting visitors and understanding what converts them.

What strikes me most is that this stack screams marketing-led growth. These companies are investing heavily in the infrastructure needed to publish, distribute, and analyze content at scale. The presence of Amazon SES suggests they're also building email audiences to complement their organic traffic. They're likely past the earliest startup phase since they're paying for premium tools and enterprise infrastructure, but they're still growth-focused rather than enterprise sales-focused. I don't see expensive sales enablement tools here.