Companies that use Adobe Experience Manager

Source: Analysis of 100 job postings that mention Adobe Experience Manager

My analysis shows that Adobe Experience Manager purchasing decisions are split across marketing leadership (10% Directors of Marketing), technology leadership (7% IT Directors, 7% MarTech Directors), and product leaders (9% Product Management Directors). The backend engineering roles (10%) and design leadership (6%) suggest that AEM buying decisions involve both business and technical stakeholders. These organizations are prioritizing digital transformation, with strategic focuses on personalization, omnichannel experiences, and content governance across global teams.

Day-to-day users span a remarkably broad spectrum. I noticed heavy emphasis on hands-on technical roles building OSGi services, configuring metadata schemas, and developing components using Sling models and HTL. Content creators and marketers use AEM for campaign management, digital asset management, and web publishing. Several postings mention QA specialists testing AEM implementations, while training specialists help organizations adopt the platform. This reveals AEM as both a technical platform requiring engineering expertise and a business tool requiring non-technical users to create and manage content.

The recurring pain points center on scale and complexity. Organizations are trying to deliver "seamless, personalized, and scalable capabilities," "consistent, high-quality digital experiences," and enable "marketing colleagues across Commercial organization" globally. Multiple postings reference "digital transformation" and "modernizing digital foundations," suggesting companies are replacing legacy systems. The emphasis on "governance," "compliance," and "enterprise-wide" solutions indicates these are large organizations struggling to manage content and experiences across multiple brands, regions, and channels without proper centralization.

Source: Analysis of Linkedin bios of 1,007 companies that use Adobe Experience Manager

I noticed Adobe Experience Manager attracts large, established organizations across remarkably diverse sectors. These aren't just B2C retailers. I'm seeing industrial manufacturers like Bruker making analytical instruments, automotive players like Maruti Suzuki, healthcare systems like Mass General Brigham, financial institutions like NLB banks across multiple countries, utility companies like ACEA, and even government bodies like NATO and Auckland Council. What unites them is scale and complexity. They're moving physical products, managing extensive service networks, or coordinating operations across multiple countries and customer touchpoints.

These are unmistakably mature enterprises. The employee counts tell the story: I'm seeing mostly 500+ employee organizations, with many in the 1,000 to 10,000+ range. Walmart de México has over 12,000 employees. Genpact has over 137,000. Many are publicly traded or backed by substantial private equity. There are virtually no early-stage startups here. These companies have complex, multi-market operations, established distribution networks, and decades of operational history to manage.

Source: Analysis of tech stacks from 1,007 companies that use Adobe Experience Manager

I noticed that Adobe Experience Manager users are enterprise-level companies with sophisticated digital presence requirements and serious commitments to web performance, privacy compliance, and security. The presence of tools like Fastly (a premium CDN) and OneTrust signals these are organizations managing high-traffic websites where speed and regulatory compliance aren't optional. They're likely serving global audiences and need to meet strict data protection standards across multiple jurisdictions.

The pairing of Adobe Experience Manager with Adobe Dynamic Tag Manager and Adobe Audience Manager reveals a deliberate strategy around the Adobe ecosystem. These companies have invested heavily in integrated marketing technology, using tag management to track user behavior and audience management to segment and target visitors. The extremely high correlation with OneTrust makes perfect sense alongside this setup because sophisticated tracking and personalization require equally sophisticated consent management. These aren't companies casually collecting data. They're running complex, compliant marketing operations.

My analysis shows these are definitively marketing-led organizations, likely Fortune 1000 companies or large enterprises in regulated industries. The presence of ServiceNow suggests mature IT operations with formal service management processes. Proofpoint Email Security appearing so frequently points to organizations with significant security budgets and concerns about enterprise-level threats. These aren't nimble startups experimenting with tools. They're established companies with procurement processes, compliance teams, and substantial technology budgets.