Companies that use Adform

Source: Analysis of 100 job postings that mention Adform

My analysis shows that Adform is primarily purchased by marketing leadership roles, with 6% of postings for Head of Programmatic positions who define long-term programmatic strategy and own strategic direction. These buyers prioritize building in-house programmatic capabilities, often mentioning the need to deliver "measurable business impact at scale" and drive "performance-driven acquisition." The purchase decision centers on choosing a platform that can handle complex campaign orchestration across display, video, CTV, DOOH, and audio channels.

The day-to-day users are predominantly Digital Marketing Specialists (11%), Performance Marketing Specialists (10%), and Account Managers (9%) who execute programmatic campaigns within DSPs. I noticed these practitioners focus on campaign setup, audience targeting, budget management, real-time optimization, and performance reporting. They work hands-on in Adform alongside other platforms like DV360 and The Trade Desk, managing everything from "trafficking and troubleshooting of creatives" to "analyzing campaign performance against client KPIs."

The recurring pain points reveal companies seeking "data-driven insights," "continuous optimization," and the ability to "maximize media investments." Multiple postings emphasize the need to "ensure brand guidelines and compliance regulations are followed" and implement "technologies for Audience-Verification and Brand Safety." Organizations want practitioners who can "translate raw data into a clear story about campaign performance" while maintaining "quality and transparency in all campaigns," suggesting Adform buyers value both performance and control.

Source: Analysis of Linkedin bios of 1,872 companies that use Adform

I noticed that Adform's users span an incredibly diverse range of industries and business models, from local magazines and botanical gardens to major banks and international hotel chains. What unites them isn't what they sell, but rather that they're customer-facing organizations that need to reach specific audiences. These include media companies publishing content, hospitality businesses attracting guests, retailers moving products, nonprofits seeking donors and volunteers, and service providers from automotive dealerships to veterinary clinics. They're all in the business of attracting and engaging people.

These are predominantly established, mature organizations. The employee counts often range from 50 to 500+, with many having existed for decades. Very few show venture funding, and when they do, it's typically later stage rounds or grants. The presence of multiple locations, international operations, and references to "thousands of customers" or large market positions signals operational maturity. These aren't scrappy startups testing product-market fit.

Source: Analysis of tech stacks from 1,872 companies that use Adform

I noticed that companies using Adform are deeply invested in programmatic advertising and demand-side platforms. The presence of tools like AppNexus, TheTradeDesk, Zemanta, and Teads tells me these are sophisticated digital advertisers running complex, multi-channel media buying operations. They're not just placing ads through one platform. They're orchestrating campaigns across multiple programmatic exchanges to reach their audiences at scale.

The pairing of Adform with Zemanta is particularly revealing, since Zemanta specializes in native advertising and content promotion. This suggests these companies are blending traditional display advertising with more editorial-style placements. When I see RudderStack alongside these ad platforms, it indicates they're serious about collecting first-party data and routing it to their various marketing tools. They want to track user behavior across touchpoints and feed that intelligence back into their media buying decisions. The inclusion of Influ2, which focuses on person-based advertising for B2B, suggests many of these companies are actually enterprise B2B marketers trying to reach specific decision-makers, not consumer brands doing mass market campaigns.

My analysis shows these are marketing-led organizations, likely in growth or mature stages given the complexity and cost of their stack. They have dedicated marketing operations teams managing data pipelines and ad tech integrations. These aren't scrappy startups testing channels. They're companies with substantial ad budgets who've graduated from basic Facebook and Google ads to sophisticated programmatic strategies that require stitching together multiple platforms.