We detected 665 companies using Retention.com, 564 companies that churned, and 28 customers with upcoming renewal in the next 3 months. The most common industry is Retail (32%) and the most common company size is 2-10 employees (45%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
Note: We can't detect companies that use Retention.com in post-purchase only deployments (ie checkout pages)
The count of new companies shown here may differ from the total in the table above. This is intentional. We apply a consistent baseline to ensure month-over-month comparisons are apples-to-apples rather than affected by when data was first collected.
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Market Insights
๐ข Top Industries
Retail202 (32%)
Retail Apparel and Fashion86 (14%)
Manufacturing50 (8%)
Wellness and Fitness Services35 (6%)
Personal Care Product Manufacturing33 (5%)
๐ Company Size Distribution
2-10 employees288 (45%)
11-50 employees239 (37%)
51-200 employees95 (15%)
201-500 employees16 (2%)
1 employee employees3 (0%)
๐ฅ What types of companies use Retention.com?
Source: Analysis of Linkedin bios of 665 companies that use Retention.com
Company Characteristics
i
Shows how much more likely Retention.com customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Consumer Goods
54.3x
Industry: Retail Health and Personal Care Products
46.6x
Industry: Apparel & Fashion
41.8x
Funding Stage: Private equity
17.2x
Funding Stage: Series unknown
14.6x
Funding Stage: Series A
13.8x
I noticed that Retention.com's typical customers are direct-to-consumer brands selling physical products across consumer goods categories. These aren't software companies or service businesses. They're making and selling tangible items: apparel and fashion (denim, activewear, children's clothing), personal care and beauty products (skincare, cosmetics, bath items), food and beverage (snacks, supplements, coffee), sporting goods, home goods, and jewelry. What unites them is that they're product brands selling primarily online to individual consumers.
These are predominantly growth-stage companies, not startups or enterprises. The employee counts cluster heavily in the 11-50 and 51-200 ranges. Very few show recent funding rounds, and when they do, it's modest seed or Series A amounts. They're past the pure startup phase where they're figuring out product-market fit, but they're not massive corporations either. They have established operations, real revenue, and are focused on scaling customer acquisition and retention.
๐ง What other technologies do Retention.com customers also use?
Source: Analysis of tech stacks from 665 companies that use Retention.com
Commonly Paired Technologies
i
Shows how much more likely Retention.com customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Retention.com users are clearly direct-to-consumer e-commerce brands with sophisticated email and SMS marketing operations. The presence of LiveIntent and Attentive together, both appearing hundreds of times more frequently than average, tells me these are companies obsessed with owned channel marketing and customer communication. They're not relying on paid advertising alone. They're building direct relationships with customers through multiple messaging channels.
The pairing of Attentive with Retention.com makes perfect sense because both focus on personalized customer engagement at scale. If you're using Attentive for SMS campaigns, you're already thinking about segmentation and lifecycle marketing, which is exactly what Retention.com helps optimize. Adding Intelligems into this mix is fascinating because it suggests these companies are running sophisticated pricing and A/B testing experiments. They're not just sending messages, they're scientifically optimizing what those messages say and what offers they contain.
Triple Whale and Rebuy Engine round out the picture nicely. Triple Whale gives these brands unified analytics across all their marketing channels, while Rebuy Engine powers personalized product recommendations and upsells. Together with Gorgias for customer service, this reveals companies that have moved beyond basic e-commerce operations into treating customer experience as a competitive advantage.
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